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e-commerce
Help Me Sell

How to Sell an E-Commerce Brand to PE Aggregators

Fast Track Summary Aggregator Criteria Have Shifted: Aggregators no longer buy baseline revenue; institutional buyers prioritize defensible SDE/EBITDA margins above 20%, direct-to-consumer diversification, and clean supply chain unit economics. Capital Structure Is the Real Valuation: Headline purchase price numbers are frequently diluted by heavy seller notes, conditional earnouts, and deferred

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buyer
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Qualifying Business Buyers: Financial & Security Vetting

Executive Summary Proof of Funds Is Insufficient: Surface-level proof of funds routinely fails to uncover buyer leverage constraints, undisclosed co-investors, or predatory corporate espionage tactics. Security Verification Protects Enterprise Value: Rigorous identity, source-of-wealth, and operational intent vetting prevents sensitive IP and customer data from leaking to pseudo-buyers. Deal Structure Defines

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concentration
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Customer Concentration Risk: Impact on Sale Valuation

Fast Track Summary Valuation Erosion: High customer concentration shifts deal power to institutional buyers, driving deep valuation discounts or shifting purchase consideration into high-risk Earnouts. The 15% Threshold: When a single account represents more than 15% to 20% of annual recurring revenue, private equity committees apply structural risk haircuts to

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business sale
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Partial Business Sale vs. Cash Out: Retaining Equity Guide

Executive Summary / Fast-Track Summary The “Second Bite” Advantage: Retaining a 20% to 40% equity rollover in a private equity recapitalization frequently yields a larger absolute dollar payout during the secondary exit than the initial majority transaction. Capital Risk Repositioning: A partial sale allows founders to de-risk their personal balance

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unqualified buyer
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Unmasking Corporate Tourists: Eliminating Unqualified Buyers

Fast Track Summary The Asymmetric Vulnerability: Public, unguided business sales routinely expose sensitive operational blueprints to competitive spies posing as legitimate prospective acquirers. Rigorous Pre-Qualification: Advanced filtration protocols weaponize multi-tiered financial tracking, verification limits, and strategic friction to isolate true capitalized intent. Stage-Gated Architecture: Protecting maximum enterprise valuation multiples requires

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listing
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Public Listings Fail Multi-Million Dollar Corporate Exits

The conventional playbook for selling a Main Street asset—the local dry cleaner, a standalone franchise, or a small regional retail storefront—relies on the democratic mechanics of the open internet. You package the financials, draft a sanitized overview, and upload the asset to a public listing platform like BizBuySell, waiting for

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