
How to Sell an E-Commerce Brand to PE Aggregators
Fast Track Summary Aggregator Criteria Have Shifted: Aggregators no longer buy baseline revenue; institutional buyers prioritize defensible SDE/EBITDA margins above 20%, direct-to-consumer diversification, and clean supply chain unit economics. Capital Structure Is the Real Valuation: Headline purchase price numbers are frequently diluted by heavy seller notes, conditional earnouts, and deferred





